Texting has been a relatively new progression. Mobile phones have only been around since the 70’s and smart phones have really only been in use since the mid 90’s. That means that the cellular phone has been really one of the fastest developing technologies out there.
In 40 years the world has gone from very limited ways to communicate to not only being able to chat with someone over the phone, but also being able to see them face to face at the same time. If you’re like most of the population, you probably don’t quite understand what MMS text messaging is. You just go with the flow and whatever the phone company offers you is what you take.
Here’s the difference between the text messaging you used to experience and the text messaging happening today.
SMS is on the Out
SMS stands for Short Message Service and it basically is what twitter does with the whole only being able to write 160 characters. A lot of technologies still use SMS, but it is seemingly on the out and out. This is a good thing because with SMS if you write a message longer than 160 characters, it awkwardly breaks up into different messages. You also can’t send any video or pictures.
MMS is on the Up and Up
In contrast, MMS (Multimedia Messaging Service) is a newer kind of text messaging that allows you to send any form of multimedia over text. There is also no limit to how long you would like your message to be. Cellular companies understand the advantages of this sort of texting, so most phones nowadays allow the user to use MMS.
MMS is a Marketing Goldmine
While it has been relatively underused in past years, that is starting to change. Marketers are realizing the value of incorporating MMS messaging into their marketing strategies. It’s more cost effective for companies to operate by, it reaches a broader audience, and it also puts the power in the hands of the customers to do what they need to do at their own convenience instead of having to spend valuable time talking to a customer service operator on the phone.
Text Messaging Accommodates Convenience
Text messaging will continue to be a technology that evolves into something people use more and more. Face to face communication will never stop, but in such a global world, the busy lifestyles of business people is better suited to the convenience of a quick text message to get a point across. It used to not be professional to text an employer, or to make business transactions over the phone, but times are changing at MMS has become the future of communication as we know it.
